JPEG images are ideal for Shopify stores because they provide the best quality for the smallest file size (Note: Shopify automatically serves WebP images). The Image Optimizer app can automatically rename image filenames by using simple templates and, as a result, help the website rank higher on search engines. Descriptive, keyword-rich image filenames are crucial for image SEO optimization. The image file name tells Google the content of the photo and what the webpage on which it appears is about. Images can be a great source of organic traffic for a store if images are named correctly. The Image Optimizer app can automatically set the alt text by using simple templates for images and, consequently, improve SEO and Google Image Search rankings. The alt text helps search engines recognize what is on a given page and ranks it accordingly. Google uses it to understand what the image contains. The alt text (alt tag), which is an attribute that describes the nature or content of an image, has an important role to play in SEO optimization.
With compressed images, store loading time, user experience, and SEO all improve. As a result, the time required for images to be sent over the Internet or downloaded is greatly reduced.
The Image Optimizer app automatically compresses images to minimize file size without degrading quality to an unacceptable level. An image-rich store requires images to be as small as possible because oversized images take longer to load. In addition, Google is obsessed with page load speed and uses it as a metric to build its web search rankings. A faster loading storefront makes customers happier and improves the conversion rate. Website speed is crucial to positive user experience. Speed up Your Store, Improve SEO and User Experience!
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